CTM Data Hub drives decisions for travel buyers

Corporate Travel Management (CTM) has launched CTM Data Hub, the new evolution of its legacy travel and reporting tool SMART Data.

Building onto the strong foundation of the previous tool, CTM Data Hub helps turn complex travel data into insightful and actionable dashboards, reports, and KPIs delivering the answers you need to make data-driven decisions across your business. Combined with improved processing performance and easier ways to find, filter, and share your data with key stakeholders, CTM Data Hub is the tool you need in your travel program toolbox.

Delightful dashboards

Travel’s many data points can make it challenging to decipher what’s important and then format it to be easily digested. That’s why CTM Data Hub’s intuitive data visualisations are hand-picked to suit every type of travel data, making it easier for Travel Managers to see the perfect representation of their travel program. At a snapshot, users will be able to view highly valuable information, such as advanced purchase booking behaviour, airline preference by route, or online vs. offline booking comparisons by department or traveller – making CTM Data Hub a strategic tool for travel programs.

Dashboards for a variety of focus areas are designed to help with everything from uncovering hidden savings, forecasting future spend, eliminating traveller burnout, and understanding your carbon footprint to take action to reduce it. Whether you need to go granular or have a holistic view of your data, customisable filtering and segmentation will deliver the insights you need, no matter how large and complex your travel program.

Powerful processing for smoother data delivery

CTM Data Hub’s new features have several back-end data processing enhancements for better delivery. CTM Data Hub utilises Massive Parallel Processing (MPP), running reports in parallel rather than competing against each other for bandwidth, reducing data load times by half or more for some reports. With data refreshing every couple of hours, you can rely on your reports for the latest data and insights for better-informed decisions.

By unifying regional and global data from multiple sources, the system enables new business insights that may not have been possible previously with fragmented data sources. And, with faster data upload speeds, data load issues can be discovered and remediated within the same day, saving precious time for our customers.

Richard Golberg, CTM’s Global Chief Data Officer explains “CTM Data Hub not only increases efficiency and productivity by reducing time spent on manual report creation, but also optimises the ability to identify and respond to global business trends through timely delivery of accurate information.”

Analytics catered to you

Aside from much-loved dashboards and reports built into the tool, CTM Data Hub makes it easier for you to customise, save and share your data like never before. Can’t remember the name of that report you spent hours building? CTM Data Hub lets you highlight and favourite your most useful dashboards and reports, to greet you the next time you log in. You can also bookmark or favourite specific dashboard filters you use regularly, saving you the hassle of fine-tuning your data all over again.

Once you’ve created the perfect dashboard, don’t just keep it to yourself. You can share custom-filtered dashboards with other users who have the same or greater permissions, helping you smartly wield your travel data to demonstrate the need for change or show your successes in just a few clicks.

If you’re looking to reduce travel emissions, why not share a customised version of our Climate+ dashboard with your sustainability lead? Interested in maximising online adoption? Try sharing tailored dashboards of adoption metrics with team leaders. You can even share forecasts, KPIs and how your travel data benchmarks against similar organisations with your C-suite to get greater buy-in and show how effective travel management can be a strategic business driver of growth, cost savings and more.